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Services: Global Consulting

Corporate Strategy

A strategy consulting firm specializes in American and Chinese companies, Minfon is experienced in working with leaders of organizations across industries and sectors to drive their agenda setting while managing risk when entering a foreign market. Our key areas of expertise include:

  • Strategic Planning
  • Strategy Implementation
  • Global E-commerce

Strategic Planning

Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why preparation of a strategic plan is a virtual necessity, especially when it comes to entering a country with different levels of sophistication and complexity.

Benefits of Strategic Planning

Strategic planning serves a variety of purposes in your organization, including to:

  • Clearly define the purpose of your organization and to establish realistic goals and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation.
  • Communicate those goals and objectives to your organization’s constituents.
  • Develop a sense of ownership of the plan.
  • Ensure the most effective use is made of the organization’s resources by focusing the resources on the key priorities.
  • Provide a base from which progress can be measured and establish a mechanism for informed change when needed.
  • Bring together of everyone’s best and most reasoned efforts have important value in building a consensus about where an organization is going.

When would you need Minfon to assist you in strategic planning?

You may want to consider retaining Minfon if:

  • Your organization has not conducted strategic planning for a foreign market before.
  • For a variety of reasons, previous strategic planning was not deemed to be successful.
  • There is no one in the organization whom members feel has sufficient facilitation skills and foreign experience.
  • No one in the organization feels committed to facilitating strategic planning for the organization.
  • Leaders believe that an inside facilitator will either inhibit participation from others or will not have the opportunity to fully participate in planning themselves.
  • Leaders want an objective voice, i.e., someone who is not likely to have strong predispositions about the organization's strategic issues and ideas.

Strategy Implementation

You've completed your strategic planning process. Your team has developed a vision - one of the most powerful leadership tools. Now, how do you use this tool? How do you communicate your strategic plan with your staff when they have different background and speak different languages?

Many of today's entrepreneurs and top executives are far better at developing strategy than executing it and overcoming the political and organizational obstacles that stand in their way. Most of them also underestimate the complexity of leading and managing a diverse of group of people.

In fact, to execute strategy is to execute change at all levels of an organization. Seems self-evident but overlooking this truth is one of the greatest causes of failed transformation efforts.

At Minfon, our bi-lingual consultants can assist you for complex international project management or help you as an interim general manager while you are transitioning into a new global market.

Global E-commerce

The Internet has led to many changes in the way business is conducted globally. It has spread further and faster than anyone imagined and is now a very real part of millions of lives and thousands of major corporations in the world. Still, many questions remain unanswered about its impact on business. Is it about cost savings or competitive advantage? Is it a matter of technology or of strategy?

An effective eCommerce solution requires both accomplished eCommerce technologists and domain knowledge. On the global eCommerce stage, this also requires localization for languages and designs.

Minfon’s Approach

Ours is a comprehensive, cross-disciplinary approach. This encompasses changing the ways employees interact with one another, how supply chain members communicate and collaborate, how customers research and purchase products and services, and how partners and even competitors can work together symbiotically. The results are not just cost efficiencies, but also growth, innovation, and the development of structural competitive advantages.

At Minfon, we help companies leverage e-commerce to enhance business operations and capitalize on emerging opportunities between Greater China and the US.

We collaborate with clients to develop powerful e-commerce strategies and we help them define and meet their most critical e-commerce challenges_from web site localization, to organization, to strategy implementation.

Contact Us

To learn more about how our practice can help your organization, please contact us at consulting@minfon.com.
If you have a product or service you believe would create value for Minfon and its clients, the best way to contact us is via email to info@minfon.com.


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